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Our Process
In the following, the use of the term “custom program solutions” includes 1) custom solutions specifically designed to respond to individual client needs and outcomes, 2) the on-site delivery of existing programs and courses from your inventory of currently offered courses and programs, and 3) other outreach programs and events.
Most academic organizations have some of the competencies to effectively design, develop, and deliver custom program solutions to business and organizational needs, but often times lack the full suite of competencies required. Our purpose at Bus-Ed Partners,
Inc. is to assist you to acquire or develop the full suite of competencies necessary to meet your outreach goals.
We start our process with an exploratory meeting with you to understand your overall goals and objectives with regard to outreach programs, and to then develop a collaborative approach that will provide you with precisely the additional services you need. The next step is usually a quick assessment of your organization’s ability to meet its outreach goals and objectives.
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Quick Assessment of Resources, Capabilities, and Strengths:
Bus-Ed Partners, Inc. will interview your key professional staff to determine the specific resources, capabilities, and strengths that
your organization will bring to bear on custom program development. For example, it is important to understand at what point in the custom program solution sales and delivery cycle the business opportunity could be turned over to
your in-house professionals for follow-through and completion. It is also important to understand the amount of custom program business already underway or recently delivered by
your organization, in order to build on this foundation. This assessment will be accomplished quickly and will result in a brief report to
your senior management to confirm the foundation for custom program business development and sales.
We then recommend specific actions that will
assist your organization in developing a highly effective custom education
capability. Potential recommended actions could include, but not be
limited to:
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Identification of Potential Markets:
You have likely developed strong brands in your respective areas of influence. Within these areas, custom program solutions are most likely more relevant to some businesses and business types (industries or industry clusters) than to others. This effort will identify those businesses (and possibly not-for-profit and governmental organizations) that will be most likely to have a need for and actually purchase a custom solution. Examples include identifying those industry clusters with the greatest growth and identifying those businesses within these clusters with the greatest need and adequate resources to acquire a custom solution.
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Development of A Custom Solution Sales and Promotion Campaign: This activity will identify the specific actions necessary to begin to develop awareness and interest in target industries and organizations in the custom program capabilities and solutions that
your organization has to offer. The goal of this campaign will be to
develop a pipeline of potential prospects. Also included will be a
rudimentary training program for professional staff you select to field inquiries, ask pertinent questions to establish interest level, and to set expectations for additional client contact by
Bus-Ed Partners, Inc. (acting for your organization).
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Custom Solution Sales:
Bus-Ed Partners, Inc. will then follow through with each of the potential prospects identified through the above process to ascertain need, increase level of interest, and determine ability and willingness to pay for a custom solution.
Bus-Ed Partners, Inc. will carry the sales cycle through for each high-potential prospect to the point where it can be turned over to
your professional staff for follow through and delivery of the custom program solution.
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